ADVERTISING INFORMATION

franchise-opportunities-x homepage franchise search franchise directory

If you're in a hurry:

Some people like to read all about it, some like to get in touch. If you're the touchy-feely type, just email your name, company name, email address and telephone number to sales@f-o-x.co.uk and we will get back to you. If you like to read things in your own time, please make sure you're sitting comfortably and read on...

An introduction:

franchise-opportunities-x (or 'f-o-x' for short) is a new site which we believe we can build, over the coming years, into one of the most effective lead generation sources for franchisors. We have done our best to listen to the needs of franchisors and have put together a site with the following features:

simple and clear layout, optimised from the ground-up to be search engine friendly
powerful search facilities - so prospects can find you on the site
verified email addresses for all leads - to minimies the number of tyre-kickers and time-wasters that you receive
ability to filter your leads, so that you get the leads you need, filtered by:
- country,
- postcode area and/or
- available capital
a price structure accessible to all franchisors, from the smallest to the largest.

The final point on that list merits further clarification!

Pricing and premium positions:

Our proposal is to have no fixed prices for advertising on the site. Franchisors can choose to pay per 3-month period or pay per lead received, we ask only that you pay at least a minimum price per month or per lead to be on the site. Payments are made either by credit card or up-front by cheque.

Our advertising model is auction-based to allow you, our customers, to decide how much the positions on the site are worth. We believe that most companies will value the leads generated and the bids will soon increase. This is similar to paid advertising on Google or Overture - the companies with the highest 'bid values' get the best spots. The bid value is calculated as a combination of the amount paid per-lead or per-month, the response rate of your page (ratio of views to leads) and the number of filters you apply to the leads (eg. postcode filters, country filters, etc).

The premium positions on the site will be distributed as follows:

Home page center:
Top six companies receive 200x50 banner in the centre of the homepage. Design of the banner is free of charge and will be done for you by our designers within 1 working day of you raising your bid value into the top 6.

Home page footer:
Companies seven to eleven will receive a 120x70 banner at the foot of the f-o-x homepage. Design of the banner is free of charge and will be done for you by our designers within 1 working day of you raising your bid value into the top 11.

Directory/search results pages side banners:
The top eleven companies will receive a 120x70 banner on the right of all the directory and search results pages. If a prospect has already requested information from your company, your banner may be replaced by another company that the prospect has not yet requested information from - but you will already have the lead.

Directory/search results pages in-line banners:
The top 25% of companies on any search results page will have banners shown next to their company listings (minimum of one banner per page and maximum of 15 banners).

Search result order:
The results of any search will, by default, be shown in descending order of bid value. However, the viewer can always choose to re-order this search by company name or investment level.

But... I don't know how to make banners...:

Don't worry! We have talented designers who can turn any logo image into a banner for you. As soon as your bid qualifies for a banner, we will create one for you and put it online within one working day. If you ever want to change the banner, or the text, or anything on the site, you just send us an email and we'll sort it out as soon as we can. When we say we're here to help, we mean it!

Lead generation:

From our research conversations with franchisors, it appears that there are different kinds of leads that may be of interest to you. These include:

General leads (responded to a similar company and opted in to have their details sent to similar franchisors)
Quick leads (responded after reading a summary of your franchise opportunity)
Specific leads (responded after reading a detailed page about your franchise opportunity)
Filtered leads (Specific leads, filtered by postcode, country and/or available capital)
Email campaign leads (that respond to email capaigns sent by us on your behalf)

F-O-X has been set up to allow you, the franchisor, to opt-in or opt-out of receiving all of these lead types - and to set different bid amounts for each type of lead. For more information, please contact us: sales@f-o-x.co.uk

We are working for you:

The site is new, launched in April 2005, and we hope we have made a good start. But this is only the beginning. We are dedicated to providing the features and functions that you need as a franchisor. We understand that the bottom line is that you are looking for prospects that convert into good franchisees and want to work with you to build a site that delivers. Think of us as working for you. If there is something you need, tell us and we'll see if we can't add it to the site, or to our range of services.

More information:

For more information about advertising on F-O-X, please email your name, company name, email address and telephone number to sales@f-o-x.co.uk and we will get back to you.

Yours,

The f-o-x team

sales@f-o-x.co.uk

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