Doorstep Holidays UK Franchise Opportunity - Franchising information | ||
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  With the many different franchise opportunities available right now wouldn't it be nice to find one you could enjoy being part of? One where you can develop a client base in your own community, providing a product that everyone wants with a service above and beyond their expectations? Add to that the chance to work in one of the most exciting and fastest growing industries in the world, with plenty of opportunities to exploit this growth, and I think we may have just the franchise for you. Doorstep Holidays is a revolutionary travel company, operating alongside the award-winning Bob Cole Group Travel, voted the UK's 'Best Group Tour Operator' and a renowned innovator of product and service. Adopting a unique approach to holiday marketing that is unrivalled in the travel industry we offer holidays, short breaks and special event packages in the UK, Europe and further afield to a deliberately wide and untargeted audience. I have a simple but ambitious aim for Doorstep Holidays: to get our brochure inside every home in the UK four times a year. With as many as 22 million residential addresses this clearly is a massive project, but one that meets the demand for holidays and short breaks from an incredibly strong market.
I look forward to welcoming you as a Doorstep Holidays franchisee as we work
together to become The Nation's Holiday Maker. For more information, please click here.  THE DOORSTEP DIFFERENCEIt is estimated that British people will take more than 100 million holidays and short breaks away from home this year and, whilst the UK domestic tourist market accounts for a major share of the business, over 35% of holidaymakers book an overseas holiday, spending a total of £13.5bn each year, a figure that is growing by around 6% p.a. Doorstep Holidays takes a radically different approach to other tour operators. By definition, most operators adopt a policy of selling products to a specific targeted market sector i.e. 18-30s, families, seniors etc. As this type of business reaches a plateau, it finds reinventing itself to appeal to new markets too complicated and costly, and often impossible without affecting its core business. Direct sell tour operators spend millions every year trying to attract new customers through media advertising and targeted mailshots, all of which work to some extent, but only serve to keep the company in the same narrow market sector. Doorstep Holidays turns this on its head by deliberately offering a range of products so diverse that it appeals to a multi-sector audience. Our target audience is, quite simply, the British holidaymaker and their family and, by bringing the product to their doorstep, we aim to make it as easy as possible for people to book great value holidays and short breaks from the comfort of their own home.
TOUR OPERATOR vs TRAVEL AGENTDoorstep Holidays is an international tour operator, not a travel agent, but what is the difference? Probably the simplest way to look at it is to compare what we do with other companies in the industry. Tour operators, companies such as Saga, Thomson Holidays, First Choice and Kuoni sell holidays that they have created themselves, putting together a package of travel, accommodation and other services to make the end product. You tend to see their brochures in travel agents but some tour operators sell direct to the public through direct mail and media advertising. Tour operators normally have to be fully bonded through associations such as ABTA (Association of British Travel Agents) or the Travel Trust Account and, if they include flights in their holidays, they must normally hold an ATOL (Air Travel Organisers Licence) issued by the Civil Aviation Authority to further protect their clients' holiday and the money they have paid. Travel agents are normally very different. They literally act as a 'shop window' for tour operators, stocking their brochures and offering an advice and booking service on their behalf. Travel agents receive commission payments from tour operators for selling their holidays. Whilst travel agents are generally members of ABTA they do not have to hold an ATOL bond since they sell on behalf of the tour operator. Doorstep Holidays is a tour operator. We research, design, create and sell our own products. Our franchisees provide a network of home-based travel advisers selling Doorstep Holidays products to clients in their territory.
WHO ARE DOORSTEP HOLIDAYS?Our parent company, Bob Cole Group Travel Ltd., is the acknowledged leader in the private group travel market with an impressive client list including BT, Royal Mail, John Lewis Partnership, Lloyds TSB, Motorola and Boots to name a few. The company was voted Best Group Tour Operator at the 2004 International Group Travel Awards. With a turnover in excess of £3m, the company arranges holidays, tours and short breaks for approximately 10,000 passengers a year and continues to grow at a rate of 35% each year. The senior management team of both companies has over 75 years combined experience in the travel industry and works to create innovative new products and services for its clients to ensure the business retains its position at the forefront of this fast-changing industry. We are members of ABTA (membership no. W6188), hold an ATOL (number 5932) and have lodged substantial financial bonds with both organisations to guarantee our clients' financial security and peace of mind. We also hold an IATA (International Air Transport Association) licence that allows us to print and issue airline tickets to our clients directly.
THE DOORSTEP HOLIDAY FRANCHISE OPTIONSOur franchisees are our future and we work with them to ensure they have the best possible support and guidance to develop their territory. One of the keys to our success is the approach we take to marketing our products. This means we have to approach our franchise in a different way, in line with our key aims and our strategy. For more information, please click here. Each exclusively granted territory covers an area of 15,000 residential households, selected by postcode, and franchisees are responsible for generating business from their Area of Responsibility. Since the Doorstep Holidays brochure is the key marketing tool, and the basic aim is to get a copy of the brochure into every residential household, franchisees are responsible for ensuring delivery within their territory every 12 weeks. Doorstep Holidays will provide you with sufficient brochures to market within your territory and, whilst there are a number of ways of doing this, it is important to remember that franchisees will benefit from creating direct, personal relationships with their potential clients. Personally distributing the brochure to potential clients will give franchisees the best opportunity of doing that. Other options include using the Royal Mail's 'Door to Door' service or, of course, employing people to handle the delivery for you. Either way we provide all the information you need to plan and manage the distribution, and estimate that this would around 4 hours per day in an average territory. Clearly an area with more detached houses will take longer than an area with a high number of terraced streets. For more information, please click here. We offer two levels of franchise allowing you to choose which suits you best. Level One is particularly suited to those looking to supplement an existing income, perhaps shift workers, young parents with children at school and a few hours to spare each day or those who have taken early retirement. Franchisees are responsible for arranging and organising the distribution of the Doorstep Holidays brochure, providing limited pre- and post-holiday contact and building relationships with clients through personal contact. Our dedicated call centre and administration teams handle all enquiries and bookings and all of the paperwork. For more information about the Doorstep Holidays franchise, please click here. Level Two is ideal for those looking to run a home-based travel business on a full-time basis. In addition to handling distribution, franchisees also handle all enquiries, process and confirm bookings including selling 'extras' such as car parking, insurance etc., take payments and deal with all client communication before and after the holiday. They actively promote new products and services to their client base through direct, personal contact. For more information about the Doorstep Holidays franchise, please click here.
DOORSTEP HOLIDAYS FRANCHISE - LEVEL ONEThis is our 'entry level' franchise suited to those looking to commit a part of their time to the project but still achieve a great second income or an above-average main income. The primary role of a Level One franchisee is to arrange the distribution of each Doorstep Holidays brochure. We produce four brochures a year for distribution approximately every 12/13 weeks. For more information about the Doorstep Holidays franchise, please click here. Franchisees receive sufficient brochures to cover distribution in their territory together with all the necessary information to plan and manage effective deliveries. The key to success with this franchise is meeting clients to create a personal relationship with them. Whilst there are a number of options for delivery, including Royal Mail's 'Door to Door' service and employing delivery people, we strongly recommend franchisees handle the distribution themselves. This will provide more opportunity to discuss the holidays with clients and help them 'put a face to a name'. Building trust within the client base is vitally important - especially when people are spending their hard-earned money with you. Level One franchisees are expected to provide only limited pre- and post-booking services to their clients. This might involve talking to a client about their holiday plans and recommending appropriate holidays from the brochure. Clients may contact franchisees to ask questions about their holiday arrangements or for general information about travelling. Franchisees have access to a dedicated 'Franchisee Support Line' where experienced travel consultants will be able to provide them with any additional information they need, ensuring clients receive accurate information quickly and efficiently. Clients of Level One franchisees make their bookings by calling the central Doorstep Holidays call centre, posting or faxing their booking form back to us or by booking online (this service is not yet available). The Doorstep Holidays call centre confirms the booking and sells 'extras' such as car parking, airport hotels and travel insurance to your client directly. Franchisees receive approximately 20% of the profit from all elements of the booking - the holiday plus any extras - and this is paid monthly in arrears after the booking has been confirmed and the deposit paid. Franchisees receive all 'final documents' for their clients' holidays (flight tickets, final joining information etc.). By arranging to personally deliver these important documents, the franchisee is able to further develop their relationship with the client, answering any final questions and helping them with any last-minute requirements.
FRANCHISE PACKAGE - LEVEL ONETo take on a Level One franchise with Doorstep Holidays, franchisees will be required to pay a Franchise Fee of £14,995 + VAT. This charge is non-returnable in order to cover the following:
TRAINING PACKAGE - LEVEL ONEDoorstep Holidays franchisees will be given comprehensive initial training and receive regular training updates as new products are introduced and receive ongoing product support from the Franchisee Support Team based at our head office in Rochester, Kent. The initial training course will cover the following subjects:
DOORSTEP HOLIDAYS FRANCHISE - LEVEL TWOOur 'enhanced' franchise package, Level Two is a full-service, full-time travel business opportunity for those looking to replace their current job/income. In addition to ensuring clients in their territory receive regular Doorstep Holidays brochures, Level Two franchisees are responsible for handling all enquiries and bookings either by telephone, e-mail or personal visit. For more information about the Doorstep Holidays franchise, please click here. Whilst this franchise can be operated easily from home, a dedicated office space is required to run the business effectively. This can be a spare room in the franchisees home or some form of rented office, whichever they feel is appropriate. Franchisees are expected to handle all communication with clients from enquiry through to booking and also on their return from holiday to promote a repeat booking. This will involve discussing the client's requirements, recommending suitable holidays, checking availability, selling the holiday together with any 'extras' including travel insurance. Level Two franchisees are encouraged to promote Doorstep Holidays' interest free credit option, for which they receive additional incentives and commissions. Franchisees may be required to process and administer credit applications through an online or telephone based system, although all paperwork is handled by Doorstep Holidays and the finance company directly. Level Two franchisees receive priority support through Doorstep Holidays' dedicated 'L2 Help Desk', providing detailed product information to supplement your own knowledge. This team also provides a rapid problem solving service to ensure franchisees are able to provide the best possible service to clients. The L2 Product Assistance line is designed assist with group and specialist sales enquiries generated by franchisees. This service includes creating specially tailored products for individual franchisees, sourcing special offers for specific regions and providing additional marketing support materials to help promote business to non-core clients. Franchisees receive approximately 30% of the profit on all elements of each booking, including 'extras' such as car parking and travel insurance. They are also eligible for exclusive Level 2 incentives and special offers providing another revenue stream.
FRANCHISE PACKAGE - LEVEL TWOTo take on a Level Two franchise with Doorstep Holidays, you will be required to pay a Franchise Fee of £24,995 + VAT. This charge is non returnable in order to cover the following:
TRAINING PACKAGE - LEVEL TWOAs a Doorstep Holidays Level Two franchisee you will be given an enhanced training course and receive regular training updates as new products are introduced. The enhanced training course will cover the following subjects:
WHAT COULD YOU EARNWe anticipate franchisees at Level One and Level Two being able to earn substantial rewards from their territory. The tables below show what you could expect to earn on a variety of bookings. The difference in earnings between Level One and Level Two is shown for comparison.
On average, Level One franchisees retain approximately 20% of profit, whilst Level
Two retain approximately 30%. This covers every element of a booking, not just
the holiday itself but any 'extras' such as car parking, airport hotels and insurance. Click here to request more information from Doorstep Holidays. New visitors:Please complete the short form below to request more information from Doorstep Holidays:Returning visitors: |
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