Action International UK Franchise Opportunity - Franchising information | ||
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 So, who is Action International ?Action International emerged as an overnight success in 1993 when Brad Sugars began conducting seminars and workshops for the owners of small to medium sized businesses throughout Australia and New Zealand. For the first time ever, business owners had access to hundreds of amazingly powerful, yet relatively simple and affordable sales, marketing and team building strategies to transform their businesses, and their lives. Since then, more than 380,000 people have attended Action's popular seminars, and more than 4,100 business owners across the globe have discovered that appointing an Action Business Coach was the best decision they ever made. Action has been internationally franchised since 1997 and currently has hundreds of franchisees operating in 19 countries. It is also an active member of the International Franchise Association, and is currently rated by the US-based Entrepreneur Magazine as the 62nd fastest growing and the 18th best new franchise in the world. Driving the growth and development of the Action system is its charismatic founder and best-selling author, 33-year-old Australian Brad Sugars. Action Team members across the globe are dedicated to pursuing our Vision of World Abundance through Business Re-education and abide by our 14 Points of Culture, which underpins everything we do.
What is Business Coaching ?Since we pioneered Business Coaching through the 1990's, the term has become synonymous with performance and growth. But don't confuse it with Life and Executive Coaching it is far broader than that. It's as focussed on the business, its team, its processes and its sales and marketing as it is on the business owner. You see, owners of small to medium sized businesses find it hard enough keeping pace with all the changes and innovations going on in today's modern world to find the time to devote to sales, marketing, systems, planning and team management and then to run their business after that. You'll take your business experience, add it to our unique copyrighted systems, and together through weekly conversations, you'll coach these business owners to financial and personal success.
What do I do and what do I sell as an Action Coach ?Your role as an Action Coach is to help the owners of small to medium sized businesses with their sales, marketing, management, team building, direction, goal setting and so much more Essentially you'll be their sounding board, confidant, mentor, coach and consultant. But you don't have to be a marketing guru to succeed The Action System has been designed to get results in a way that's both effective for the client and highly profitable for you.As part of your arsenal of products and services, you'll deliver everything from Coaching programmes to seminars, and from books and tapes to video programmes.
So as a Business Coach, what might your average week look like? You would probably spend it meeting with prospective clients, coaching clients over the phone, preparing and delivering seminars, conducting in-house training programmes, critiquing your clients' marketing pieces, performing Alignment Consultations or selling the Action Planning programme.  Who should become a Business Coach ?Only people with passion should become a Business Coach. That's because Business Coaching is a very passionate business.So if you're passionate about business, life and love, then ask yourself this: Does the very thought of finding better and more efficient ways of improving a company's bottom line set your pulse racing? Are you the kind of person who is constantly striving to succeed? Do you always find yourself helping others? If this sounds like you, then read on
Why should I buy a franchise to become a Business Coach ?You'll want an opportunity that provides you with a solid platform for entrepreneurial freedom and one that's based on years of experience, proven systems and ongoing training. You'll want to own a profitable and fulfilling business, yet you won't want to recreate the wheel. Only a proven franchise will provide all this.
Why should I buy an Action International Coaching Franchise ?If you're going to invest in your own business, you'd better make sure it has every chance of success right? Why else would you want to go it alone, taking all the risks and facing an uncertain future?Smart people choose to go with the winners. Even smarter people choose franchises that not only give them every chance of surviving the first few years in business, but ones that maximise their chances of succeeding through having proven systems to support them every step along the way. By choosing to buy an Action franchise, you'll be joining the World's Number 1 Business Coaching Team. Not only that, you'll become an integral member of the company that started the industry! You'll also have more than enough resources at your disposal to ensure your business buzzes from the word go. That's right, you'll become one of hundreds of Business Coaches operating in 19 countries around the world. And they'll all be there to help and encourage you every step along the way. Now that's strength.
How much do I need to invest up front ?Your initial outlay will include everything you'll need to kick-start and run your business. Your investment includes a powerful and highly educational library of videos, audiotapes and books that will enable you to learn how to be successful in life, in business and in your own Action franchise. It also includes a comprehensive 10-day live-in training programme, which will teach you how to use the Action system and how to sell your services to clients.Like all businesses however, you will also need to have additional funds in reserve (which you're prepared to use if the need arises) as working capital for marketing, networking and other general office set-up expenses.
What do I get for my money ?When you invest in the Action system, you purchase the franchise rights to operate an Action International Coaching Business. This provides you with the complete Action system that covers sales, marketing, and coaching. You'll also get your own personal success coach who will keep you on track, a global support group, and a network of other coaches with whom to share ideas, successes and experiences.In short you'll be getting proven turn-key systems that's taken more than eight years to develop.
How much cash will I need ?This depends largely on your own personal skills, expenses, needs and goals and how big or quickly you'd like your business to grow. However, as a general rule, you should arrange to have access to working capital to fund the initial cash flow requirements of your business, to set up your office and communications requirements, and to fund any travel expenses.
What kind of training do I receive ?You'll be provided with all the tools, and the knowledge, to have a dramatically impact on your clients' businesses and to change your life.By the time you start coaching, you'll be a master of most powerful business secrets available. And you'll know the keys to multiplying business profits and generating wealth. You'll be fully equipped to achieve sensational results that will amaze your clients.
What level of on-going training do I get ?Unlike a lot of other franchisee training programmes, your initial 10-day training programme is only the beginning of your journey. You see, you'll be stepping onto a continual learning curve, with reading, seminars, workshops, conferences and internet-based chat groups and forums all part of the process. It's stimulating, and it works.
What level of support do I get ?Action International has a two-tiered administration and support system, which provides franchisees with the best of both worlds. Your Action Group Office is responsible for the overall administration, direction, development and marketing of the network, while your Master Licensee will provide initial and ongoing support and guidance. This ensures that help is never far away.
So, how do I make money as an Action Coach ?Your main income stream will be through Mentoring Clients, each of which will provide you with monthly revenue.Seminars are just one of the lead generators you'll use to source clients, and considering you'll be consistently aiming for at least two Mentoring Clients from each seminar (plus those you'll convert from many of our other proven prospecting techniques) you'll find your earning potential will only be limited by your enthusiasm. One thing's for sure; you'll be pleasantly surprised at the end of each month. But keep in mind you'll be running your business from a home office. This means your overheads will be far less than that of many other consulting businesses.
Do I need a Consulting or Coaching Background ?No. However, a strong business background is a must. If you have owned or managed a business before, or if you have a background in sales, then this is probably the business for you. You will need a sound understanding of business principles, though, and an entrepreneurial spirit, the right attitude, and a healthy dose of motivation won't go astray either! Be prepared to show us how much passion you have for helping others, and show us too, the amount of drive you have to succeed in this business.
Who will be my target clients ?It's hard to think of a business that would not benefit in some way from Action's products and services. Typically, however, our target businesses are those with annual revenues in excess of $150,000 (most average around $250,000) and employing between 5 and 50 people. Most of these business owners are Owner/Operators who are looking to introduce systems that can generate more growth or profit, provide them with more time, or produce better productivity from their team members. We have found that most start-up businesses are either not financial enough to afford our coaching services or are still in the development and establishment phase of their business cycle. They do not normally fit our 'ideal' business profile. Similarly, many big businesses will have their own in-house marketing departments working in conjunction with outside advertising and public relations houses, and therefore may not see a need for our services.
How will I get leads and sales?As you'd imagine, being a Business Coach you'd have all the latest lead generation and sales techniques available to you. You'll be using the full suite of the most powerful, tried-and-tested marketing tools available to develop your business. You'll also have access to the very latest thinking on the subject, and this will keep you ahead of the pack.
Why will business owners have me as a Coach and is there any real competition ?Everyone knows, and accepts, that sporting stars need coaches. Without them they simply wouldn't succeed. So what is it about business people? Why don't they, as a matter of course, have Business Coaches?Well, times are changing. More and more of business owners realise that in today's fast-paced business environment, there's no way they can stay abreast of developments, let alone keep ahead of them. The case for a Business Coach has become unassailable. Well, to those serious about success, it has. Furthermore, business owners find it all but impossible to receive objective answers from themselves. A Business Coach can see the forest for the trees. The Coach will make them focus harder on the job at hand, and will make them run more laps than they otherwise would. You see, a Coach will tell you what is going on in your business without getting emotional about it. A Coach will, in effect, be the Business Owner's marketing manager, sales director, training co-ordinator, partner and friend, all rolled into one. You see, more and more business owners are discovering that, while they might survive without a Business Coach, it's all but impossible to thrive without one. So who then is our competition? We don't have any really except all the other Business Coaching firms that have recognised the potential of what we are doing and copying us. None, however, have anything like the tradition, reputation and resources available as we do.
Can I really get results with all types of clients ?Absolutely! You see, the key to change in any business is its owner not you. The owner is the expert in the business, so by applying Action's systems, you can make almost any business fly. Add to this the fact that within the global Action team at least one of your fellow Coaches will have either worked with, worked in or even owned a business that's the same or very similar to that of your client, you'll begin to understand what I mean.
What are the keys to my success as a Coach?A successful Action Business coach is results driven, motivated and willing to follow the system. Coaches who lead the field around the world not only run a highly profitable business and have exceptional client relationships; they also contribute to the growth and development of the franchise worldwide. Surveys show franchisees succeed because of an eagerness to learn and a desire to help others, a willingness to work long hours to get the momentum going, good people and relationship building skills, sales ability or a willingness to learn and apply sales systems, solid self-discipline and family support, an ability to take direction when needed and to read when necessary, having money in reserve and being willing to invest it, a willingness to take risks and to ask for help, and being well organised and a good planner.Common reasons for failure include not following the system, not working hard enough or not doing enough marketing, going ahead despite family opposition, spending money on the good things in life before they had earned it, not enjoying selling to other business people, not having the self-discipline to cope with the responsibility of owning a small business, and being under-funded and misleading the franchisor on the amount of funds available.
So what do I do next?
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